Simply put, we help you run profitable ads across the entire open web under one roof - everything from CTV to Display, we help you unlock the massive potential of programmatic ads by closely integrating all of these channels into a single ecosystem that works as one.
True omni-channel advertising built for performance.
Our approach transforms how brands advertise across digital channels. By unifying typically disconnected advertising channels, enabling cross-platform audience targeting, and accelerating performance optimization, we deliver what other agencies can't - truly integrated omni-channel campaigns that reach new audiences with faster results.
The Command Center is where we bring all your different advertising channels together under one roof. Most brands run these channels separately with one team handling each individually.
This separation creates problems because each channel has its own tracking, reporting, and optimization with no coordination between them.
Our Command Center uses a single tracking system across all channels and creating unified audience profiles that work across all platforms and connecting them for unparalleled retargeting flexibility.
The Bridge Effect is our unique ability to follow the same viewer across different platforms. Normally, if someone sees your ad on Netflix, that information stays within Netflix. If they later use Spotify, there's no connection between the two experiences.
The Bridge Effect creates these connections by identifying when the same user appears on different platforms. For example, we can show an introductory ad on CTV, then a follow-up ad on Display.
This connected approach means your advertising works as a coordinated system rather than as disconnected channels competing against each other, benefiting one another with every dollar spent.
Our Acceleration Engine dramatically reduces how long it takes to optimize your campaigns.
While traditional programmatic advertising typically requires 4-6 months of data collection, our proprietary optimization system leverages cross-channel data and daily adjustments to achieve optimal performance in just 4-6 weeks.
This accelerated approach means you'll see your campaigns reaching optimal performance in 4-6 weeks instead of the industry standard 4-6 months, all while optimizing towards your ROAS goals instead of impressions and clicks alone.
We have access to over 400 data partners that we can use to enrich our targeting to include and exclude audiences with unparalleled intricacy. This includes partners like Walmart, Mastercard, Nielsen, TransUnion, and many more, which allows us to build high converting audiences.
The age of traditional ad channels being used only for lift is gone. We use both a dedicated pixel and geo-lift studies to demonstrate the impact of our campaigns across every channel.
Using our dedicated pixel, we can serve an impression on Candy Crush, and retarget them on Spotify - something that can't be done anywhere else. The options are limitless with our cross-channel retargeting strategies.
We carefully select and publishers that perfectly match your brand's needs, guaranteeing high-quality traffic that drives optimal performance. very advertising dollar is spent on the most effective channels, maximizing your return on investment.
Bringing over 6 programmatic channels together under one roof, we bring a true omni-channel advertising approach to programmatic advertising.
Not only do we bring it under one roof as a one-stop shop, each channel benefits from the other, sharing data and learnings and opening up unparalleled retargeting opportunities.
A 7-figure health and wellness brand (anonymized to protect brand identity) partnered with us to overcome diminishing returns on their paid social advertising. We implemented a strategic CTV-centered approach with complementary display retargeting that achieved a remarkable 3.54x ROAS within just two weeks—significantly outperforming the industry standard timelines.
Holistic ROAS across all campaigns.
Days to achieve goal, more than 4x faster than industry standard.
Days to activate client and get campaigns live.
Daily ad spend increase from start of campaign while holding performance.
"OTHERSIDE gave us a one-stop solution to diversifying our media mix. They prepared a diverse, innovative multi-channel strategy for us - and ads went live within 2 weeks of onboarding. They also provided an airtight performance dashboard so we could measure results down to the campaign level."
Joe Cornfield, CMO @ Nutra Holdings
We combine imagination with expertise to craft bold and innovative ideas that elevate your brand’s identity and make a lasting impression.
Our dedicated team of designers, developers, and strategists bring years of experience and a passion for excellence to deliver outstanding results.
Your input is invaluable. We work closely with you, maintaining open communication and refining ideas to ensure the final product exceeds expectations.
We respect your deadlines and commit to delivering high-quality work on schedule, ensuring your project’s success without compromise.
.png)
