We connect multiple ad channels under a single tracking system, allowing them to speak to one another and benefit from one another.
Imagine prospecting for audiences on Netflix and retargeting them on Candy Crush.
With OTHERSIDE, you get all of this under one roof.
We have contracts with some of the biggest streaming platforms in the world, allowing you to reach massive audiences with highly granular targeting options.
With our Display & Native partners, you can reach your target audience basically anywhere they exist on the internet.
Through our mobile partners we can reach some of the world's most popular gaming apps and more. From AppLovin's network to Activision Games, we can get your ads seen where your customers are most engaged.
Beyond the core three channels above, we can run ads across our partners in Programmatic Audio, Digital Out-Of-Home, and more, giving us the ability to reach people across the entire world.
One of the core benefits of working with OTHERSIDE is that you get to access our over 400 data partners to build audiences for targeting with unparalleled accuracy. We can reach almost anyone, anywhere.
First we have a strategy session to learn more about your brand, your current position in the market, and your advertising needs to ensure we can help. If we can, we can also help you better understand how.
If we can help, we will propose a strategy designed to address your brand's needs and work together to ensure we are aligned on brand safety standards & more.
Once our strategy is approved, we put together all of your assets and build your initial campaign structure.
Time to activate from confirmation of partnership is only 7-business days, making us highly agile in pivoting and executing as needed.
Once your campaigns are live, we build our transparent and modular performance report where you can keep up-to-date on how your money is being managed.
We will also add you to a dedicated Slack channel for ongoing 1:1 communication.