About the

OTHERSIDE

Based in CANADA, OPERATING WORLDWIDE
(©2024 2025)
Over a decade of experience
A man in a white suit sits on a tennis court.
Woman with dark hair and bright red lipstick.
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We specialize in diversifying your advertising reach beyond Meta and Google through omni-channel advertising strategies. From mobile games and streaming networks to connected TV and digital OOH, we push boundaries to maximize your media mix profitability. With access to over 400 data partners and transparency at our core, we work collaboratively to deliver advertising solutions that are as impactful as they are cost-effective.

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Our Story

PERFORMANCE
MARKETING LIVES
HERE

I'm Cory Dobbin, founder of OTHERSIDE and a veteran in direct-response performance marketing with over $500M in eCommerce ad spend managed. I created OTHERSIDE to solve the critical diversification problem facing today's brands. Drawing from my extensive background in driving measurable results, I've built an omni-channel advertising solution that helps brands break free from the Meta and Google duopoly.

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Our Story

PERFORMANCE
MARKETING LIVES
HERE

I'm Cory Dobbin, founder of OTHERSIDE and a veteran in direct-response performance marketing with over $500M in eCommerce ad spend managed. I created OTHERSIDE to solve the critical diversification problem facing today's brands. Drawing from my extensive background in driving measurable results, I've built an omni-channel advertising solution that helps brands break free from the Meta and Google duopoly.

Cory Dobbin

Founder, OTHERSIDE

Our Mission

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INNOVATIVE

MEDIA MIX

STRATEGIES

We thrive on turning performance marketing expertise into profitable diversification strategies. Whether it's mobile gaming, connected TV, or digital OOH, we focus on creating omni-channel campaigns that not only deliver performance but also reach entirely new audiences at scale. We value data transparency and measurable results, keeping you informed with dynamic reporting and clear attribution every step of the way.

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Benefits

Why
choose
us

Creative
Excellence

We combine imagination with expertise to craft bold and innovative ideas that elevate your brand’s identity and make a lasting impression.

Professional
Team

Our dedicated team of designers, developers, and strategists bring years of experience and a passion for excellence to deliver outstanding results.

Collaborative
Approach

Your input is invaluable. We work closely with you, maintaining open communication and refining ideas to ensure the final product exceeds expectations.

On-Time
Delivery

We respect your deadlines and commit to delivering high-quality work on schedule, ensuring your project’s success without compromise.

Our Team

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Creative
People

Get to know the creative minds and passionate professionals behind our bold ideas and innovative solutions.

Join the Team

Brian Herbert

Co-Founder, UI/UX Designer

Anna Peterson

Co-Founder, Web Developer

Thomas Johnson

Co-Founder, Marketing Expert

GET A FREE
STATEGY
SESSION

Head over to our contact page and fill out the form and we will get back to you ASAP with some availability to chat about your brand's needs, and how we might be able to help.

LET'S CHAT