CTV Success Story
A 7-figure health and wellness brand (anonymized to protect brand identity) partnered with us to overcome diminishing returns on their paid social advertising. We implemented a strategic CTV-centered approach with complementary display retargeting that achieved a remarkable 3.54x ROAS within just two weeks—significantly outperforming the industry standard timelines.
The programmatic strategy delivered exceptional results for this health and wellness brand, exceeding both timeline expectations and performance benchmarks. The rapid achievement of positive ROAS demonstrates that programmatic advertising, when implemented strategically, can deliver immediate value for brands looking to scale beyond social media advertising.
Holistic ROAS across all campaigns.
Days to achieve goal, more than 4x faster than industry standard.
Days to activate client and get campaigns live.
Daily ad spend increase from start of campaign while holding performance.
This established health and wellness brand had built their digital presence primarily through paid social media but began experiencing diminishing returns when scaling. They needed to:
We designed a CTV-centric programmatic strategy leveraging the brand's existing video assets. This approach demonstrated CTV's value as a customer acquisition channel bringing in new, high-intent audiences without cannibalizing other traffic sources.
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We're working with OTHERSIDE to diversify our channels, and they've been amazing - from the explanation and reporting to the execution. Very early on they're already exceeded our ROAS goals and expectation. Looking forward to see what we can do next.
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